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At Tailor-Made Advertising, we have worked with clients in many industries including retail, non-profits, government, and healthcare. Our experience with marketing research and sales strategies reduces the learning curve for our clients. We can quickly identify segments of customers within your lists, which will reveal niche markets within your industry. These niches may better represent your ideal customers. We objectively evaluate any obstacles to your company’s or non-profit’s growth, and then report what we observe without the preconceptions which often challenge internal marketing research teams.
Most research begins with identifying your target customer, their interests, and their behavior, as well as comparing marketing tools and the media they consume. By reviewing your past sales and advertising goal performances, and comparing your company objectively with your industry, competitors, market conditions, customer satisfaction, pricing, and analytics, we can suggest how to better position your company in the marketplace. We work hard to identify any obstacles to your company’s growth, including potential customer perceptions. By deep diving into your databases and your analytics, we can review your past marketing success, evaluate your analytics, determine your ROI, and then report on the most successful strategy to grow your business in the future.
Whether you have an in-house marketing team or need a marketing department to implement those projects for you, we can help achieve your goals. If you are running a website and digital advertising programs, there is a wealth of analytics available for us to consider in order to measure your advertising program before making any changes. By establishing clear goals with you, we can review and analyze your Return on Investment (ROI) and Key Performance Indexes (KPI) to create a checklist of what is working and what is not. In addition, we will review your website analytics to confirm the current search and referral links you are receiving and how your website performance is affecting your advertising cost. Then we will monitor your advertising campaign performance and improve your campaigns to deliver improved results within your budget. If you have an in-house team, we suggest monthly campaign reviews so that we can direct your marketing team to set new goals and advise you on the best tools to achieve those goals.
Does your company track your contacts and customers and monitor their changes? Sales goals are often set by comparing leads to “solds” or by comparing potential customers (or supporters) to those who have moved from one category to the next. Customer Relationship Management (CRM) tools will save your company time and help identify your next best customer, while identifying any changes in demand or growth. By identifying your past contacts who are closer to making a buying decision, you can focus your marketing efforts on the people who need your service right now. Our review of your CRM can help your company be more cost-effective with your email marketing program, sales contact system, advertising leads, and any other programs you use. We will build follow-up tactics and content into your marketing program to help your sales and support teams accomplish more and retain customers longer.
Part of your market research should be focused on identifying the hurdles to a sale, a sign-up, or a supporter challenge. Your marketing efforts should then help you overcome those hurdles to help potential customers and donors say “yes” to your business or your non-profit objective. If you are not seeing your sales, contacts, or customer count go up each year, it’s time to take a closer look at your sales funnel and your support program to improve your results. Call tracking and lead monitoring tools can be utilized with both online messages and/or chat, as well as phone and in-store follow-up. Trends observed in this process can make a huge difference to your bottom line. Our sales reviews will provide valuable information for you and your sales team, along with suggestions on how to improve your marketing program. We can train your sales team on sales strategies that work and how to move customers from an interested party to a referring customer.
Today’s customers care about optics, reviews, follow-up, customer service, and customer connection. They want to feel secure in signing up or buying your product or service. So, it’s mandatory to review past customer feedback, encourage reviews, and ensure that your customer service reliably delivers its promises. Tailor-Made Advertising can help you strategize with campaigns designed to help you get more positive reviews and to connect that feedback into your website and your digital media; the feedback from potential consumers and supporters will help improve your reputation. This process will also produce better SEO results, an enhanced reputation, and social proof.
Customer satisfaction market research is a win-win for companies today. You don’t want to learn through online reviews that your company is failing to impress your customers. That information should be identified before any reviews are posted. To maintain good reviews and a competitive advantage, customer satisfaction research will reveal any problems with your product or service as well as with your employees’ training, ranging from the reception area to staff who handle delivery or follow-up (the latter is key to leaving customers with a good impression). Maintaining a good relationship with past customers will keep them coming back and referring their family and friends. Our customer satisfaction research helps our clients increase their sales and keep ahead of customer demand by predicting the products and services they will need next.
Quantitative methods are often seen as providing more representative, reliable, and precise measures through focused hypotheses, measurement tools, and applied mathematics. By contrast, qualitative data is usually difficult to graph or display in mathematical terms but can be used for policy and program evaluation research, since it can answer certain important questions more effectively than quantitative approaches. Qualitative approaches have the advantage of allowing for more diversity in responses as well as the capacity to adapt to new discoveries during the research process itself. Qualitative research can be a bit more time-consuming to conduct. However, many fields of research employ qualitative techniques that provide more succinct, cost-efficient, and timely results using the following tools.
There are many ways to conduct a survey to learn more about your company or your customers. However, the key is how the survey is implemented and how questions are posed and researched in order to control for variables that can skew your results. It is also important to make collected information from a random sample to ensure your results and conclusions are reliable. Our company has been conducting customer surveys for over 20 years. We have designed surveys for management and sales teams as well as for their customers. That information can lead to innovative ideas on how to motivate your customers and position your products, reveal any obstacles facing your sales team, and generate ideas on how best to address them.
Everyone has a choice today, so why should they choose your business? Find out how your company is seen in the eyes of your target market. Who do they see as your top competitors? How do those companies present themselves to the marketplace and how can you position your company to best gain market share among those consumers? Our company has been objectively collecting those facts and presenting them to clients for over 20 years. If you have not taken the time to compare your products and services to those of your competition lately, you are not preparing your sales team for success. Let our team objectively show you how your company and products measure up when compared to your strongest competition.
Focus groups are often used to learn more about customer perception, product and service features, new product development, and market niches. There are multiple focus group methods employed by market research professionals; the appropriate method depends on the goals of the company. Pricing, positioning, and comparative evaluations can bring objective information back to the marketing team which then helps them view their products and services in a new light (that of a customer or target market perception). This process identifies product differentiation as well as competitor feature and service analysis. That information allows companies to confidently make changes to their products and services, research and development, or to expand their advertising campaigns in order to better connect with their target market.
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