Repurposing Your Content — 5 Smart Tips To Spread The Word

5 Tips on Repurposing your Newsletter or Blog or Other Content

So you have a great article or newsletter topic and you want to make the most of what it get’s you.  Researching and developing content takes time, so once you have it, it is best to re-purpose it and spread the word across your network, ads, website and blogs as well as all your social media platforms.  One of the best formats for these platforms is a 5 Tips or bullet Tips or points that you can repurpose easily and bring back to the full article.  Here are a few tips of what to do once your content is created.

1. Start by breaking down your article. Break it down to individual tips you can use when you post them on twitter and facebook separately. Always end the post with “read the full article” so the readers can be pushed back to your full article on the blog, newsletter or event.
2. Always post the content on something that you own or control.  While you may be tempted to put the full content on your social media platforms, never do it. Always use a teaser that gets your reader interested but point them to your website, blog or newsletter. There they can see your services or products along with your phone number contact info and any specials you have during that time.
3. Use images and post those on image oriented platforms like Pinterest and Instagram. By creating a graphic element that is associated with your article you can push traffic from the image site to reading the full article or information, again where they can learn more about your organization than they can from images alone.
4. Remember your call to action- what do you want them to do from there? Have a plan and even a diagram of what you want the viewer to do after they view your post or your image. Wherever you have the full article or portion of the article you link from your individual posts on social media, should include an action you want them to take that moves them to a communication to you. Always include an option that offers a further discussion by Emailing you their questions or a FREE evaluation or coupon depending on your company’s goals.
5. Repurpose everywhere.  You have taken the time to develop this article so make sure you make the most of it on blogs, chatrooms, groups, social media, Emails and any communications you send that month. Add a “Read my latest blog” to your signature line and consider asking more questions in your groups on Google+, LinkedIn or Facebook groups that end with a statement like “read this article on …). You can even add a trackable url to your posts to learn where your traffic is coming from after you post throughout your network. Find out what works and what doesn’t.

Want to learn more? Come to my  SCORE Content Laptop Workshop on Saturday April 11, in Costa Mesa. We will be reviewing the tools to spread the word and the laptop workshop will focus on developing content that you can repurpose over and over again and the networks that make the most sense to repurpose them on.  Join me at my other workshops this month on Social Media, Email Marketing, Content Development and Online Promotions.

Liz Harsch, has been helping small and medium sized businesses make the most of their marketing investments since 1988.  Her company, Tailor-Made Advertising, is an Authorized SCORE & SBDC workshop presenter and an awarded Constant Contact Email Marketer and Authorized Local Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations. If you are interested in getting help for your marketing plan or your marketing projects, Email us at tmade.mkt@verizon.net.  

For more information about Liz or Tailor-Made Advertising, visit tailormadeadvertising.com. To schedule Liz Harsch as a speaker on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, Email us at tmade.mkt@verizon.net or call us at 310-791-6300.