To Confirm the Effectiveness of E-mail Marketing, See the Elections
E-mail marketing works. However it is the most effective when you separate your lists and target the message to motivate each segment of your target market. Consider the high effort on all political campaigns in November. The broad reach that savvy marketers used to reach the masses was more effective because it was delivered in […]
Email Campaigns That Deliver
If you are thinking of implementing an email campaign, there are a few steps you’ll want to take to make the most of your efforts. Address these issues before you send your next email campaign, and you will see a stronger result: Ask yourself what action you would like your audience to take and be […]
