Facebook has made changes in 2019 and some of these changes will affect your pages. posts and results. Here are a few of the big changes:
1) They removed the blue or silver badges that signaled a company’s credibility. Consider adding more reviews to help your page stay strong.
2) Facebook is adding search ads, Group post topics, new photo layouts and other features.
3) Now, you can only schedule Page posts through the Creator Studio, Business Manager, or Publishing Tools natively or you can also use third-party scheduling tools like Hootsuite or Buffer.
4) You can schedule your Instagram feed and IGTV posts in Creator Studio. For mobile use Facebook Pages Manager App to schedule a post.
5) Facebook is making some changes to how they’re calculating reach and impressions, by changing the time frame that cuts off when two impressions from the same user can be counted as unique reach. So it may appear that you’re having a smaller reach or lower impressions than before, due to their algorithm changes.
6) Search ads are a new type of ad for the platform that allows advertisers to bid to have their Page show up in relevant mobile searches users make on the platform.
7) Many image sizes have changed in Social Media. Be sure to update your images accordingly.
If you need help improving or reviewing your social media plan or website performance or helping you create a more cost effective Adwords marketing program, contact us by email or call us at 310-791-6300. To get more done with your Marketing efforts, create a media mix that marries your most effective traditional tools with digital media tools. This mix will help you reach your target market more effectively and generate the required number of exposures to elicit sales or your expected results.
Liz Harsch is the owner of Tailor-Made Advertising in Torrance, CA. Her firm provides marketing, training and consulting to identify marketing and media alternatives for business owners. As an experienced Marketing Director, Media Planner, Liz has trained small business owners for Constant Contact, SCORE, SBDC, SBA, Cities and MWD and County outreach partners, APICS plus many Chambers of Commerce for over 10 years. She can be reached at her Torrance, CA office at 310-791-6300 or by email at liz@adteamla.com. You can also see her upcoming training workshops calendar at http://bit.ly/workshopscal .
