E-mail marketing works. However it is the most effective when you separate your lists and target the message to motivate each segment of your target market. Consider the high effort on all political campaigns in November. The broad reach that savvy marketers used to reach the masses was more effective because it was delivered in a very personal way, which would not have been affordable using any other medium.
By segmenting the campaign, politicians and lobbyists were able to target the soccer moms with one message, the firefighters and police workers with another and the football dads with a different message. In each email they could address each segment’s most important issue and reinforce that their candidate or issue was the right choice for that market. Whichever wins occurred, the lesson of email marketing and its impact on the population cannot be disputed!
E-mail marketing is economical for your business as well, but it does require some planning on the part of your marketing team. Think about what you could do if you identify segments of your market and target their concerns and hopes while explaining how your product or service is just the right solution. Our marketing team can help you identify these groups and make the most of an E-mail marketing program for 2011. For more information, visit our website or contact us at www.adteamla.com or call 310-791-6300. You can also receive a FREE 30 minute consultation on your marketing program when you click here.
