Twitter is Now on Google Search-Use it to Grow Your Business

Last month Google started serving twitter posts on google search on smart phones, making it easier for twitter content to get more eyes on it. It also allows Google search to have more new content to serve in a more timely manner. That means that if you have a twitter account and you are including keywords, your post can be served by google on the topic you discuss.  It also means that hashtags on conversations that are current topics may include your tweet.  Here is how it works:

1. If someone sees your Tweet among the search results on a trending topic or your industry, they can learn alot about your social account right away: the Twitter handle, the profile pic, & the time the Tweet was posted.
2. It’s mandatory you take a good look at your twitter profile on a smart phone and your tablets in addition to your PC or laptop and optimize your profile and check your profile for keywords that make sense.
3. Trending topic searches are more likely to show Tweets first because they are more recent and often more relevant. Remember twitter is a format that in 140 characters describes what the content is about.  So while  Tweets won’t always show up as a top result, or show up at all—it all depends on the subject of the user’s search.
4. In the official announcement of the feature, Google states that Tweets in Google searches are “a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”
5. So, if your brand or blog features content that adds to a discussion of a trending topic, your Tweets containing the appropriate keyword or hashtag have a chance of showing up when that topic is searched. To maximize your chances revisit some strategies on how to write engaging Tweets, and how to use trending hashtags wisely.
6.  In addition to just seeing the Tweets show up in search results, you might want to explore how a mobile audience would see your page. All the profiles on the new Twitter mobile app are responsive, but not all cover photos would look ideal on a smaller screen. Plus, keep in mind that your Tweet conversations won’t be separated from the main stream, so you still need to identify your company and your company focus the best first impression on new visitors to your page.

Download my twitter getting started guide from my facebook page to help you navigate your twitter business account. Each month I give away a different free tool.  “Like” my page to be alerted each month for next free tool. Come to my local or online FREE Social Media, Email Marketing and Strategy Classes and Webinars or one of my hands-on laptop classes to actually expedite your campaigns and develop your marketing plan or next promotion.  Would you like to try Constant Contact to grow your business? Click here to get started adding this robust tool today.

Liz Harsch, has been helping small and medium sized businesses make the most of their marketing investments since 1988.  Her company, Tailor-Made Advertising, is an Authorized SCORE & SBDC workshop presenter and an awarded Constant Contact Email Marketer and Authorized Local Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations. If you are interested in getting help for your marketing plan or your marketing projects or you need a trainer, Email us at tmade.mkt@verizon.net.  For more information about Liz or Tailor-Made Advertising, visit tailormadeadvertising.com or call us at 310-791-6300.