I always say that the biggest benefit of social media is market research. Of course I am an analytics fan and always want to measure what we do for results. So it does not surprise me that Walmart is going local on social media and making it easier for their customers to interact with their own local store.
When you consider the possibilities it really means that they may be enlightened that not all neighborhoods are created equal. Who knows how far it can go? Maybe they’ll make it easy for you to even check the stock before you get to the store and eliminate the need for fruitless trips when they are out of stock on what you need or help divert you to another store that has what you need. Either way, whether you are large like Walmart or a small hobby shop, it can’t hurt to see what your customers are looking for and how you handle it for them. When you see a need at one store that is not at another, you find an opportunity to help your customers and increase your profits. And some of the best ideas in growing businesses come from your customers.
Check out this article and consider if your social media program is creating customers who feel in control. Not sure how to integrate this into your particular business? Give us a call at (310) 791-6300 or get our monthly newsletter.
