The truth is that you don’t just need content on your website. You need the right content. So it is important to know what content your visitors are looking for and relate to the most. That is why you need to start with your own research into what content is bringing you traffic and what is not.
When it comes to your product or service, it is key that you understand what today’s buyers are searching for and the concerns or sales hurdles that keep them from making a decision to buy. Then you can target those consumers by having the content they need on your website or blog.
You can learn a lot about that by looking at the traffic anaytics and your website’s page performance statistics and seeing how often certain pages on your site are visited. Once you have determined the content and see what you think is the draw, you can duplicate that success or in the case that there is none, experiment by changing the content. Consider what you can do to make the other pages of your site become more popular with content that matters.
Remember your site is searchable so if you are getting referral links to a particular page in your website, chances are that people are looking for that information and related topics. Look for those trends and provide more. If you are not sure how to get started, start with your own website reporting information or tag your site with Google Analytics so you can track its performance over time. If you don’t have the time to do this yourself, forward us your specific questions.
