To increase your fans and understanding of social media, here is a study you may want to review. It helps to explain why, according to one study, consumers fan Facebook pages and what they expect from those companies. It also give you insight on keeping up with social media changes, which is no small challenge for even large businesses. To receive more regular insight on social media, Sign up for our FREE newsletter –Marketing GPS: Navigating Your Marketing Options —It offers decision makers tips and tricks to navigate their business growth in today’s climate.