Webinars and Workshops

Your marketing department should be orchestrating and integrating your website, marketing tools, and media into an interacting and trackable funnel to help you grow your business. While one of the main goals is to create databases of past customers and potential contacts, your marketing team should also observe and manage any changes in your company’s reputation and learn from your customers’ concerns. A good marketing team uses information from your customer service department, then creates marketing content to motivate potential customers to become customers as well as turn past customers into advocates, followers, fans, and influencers.

By providing training sessions that help small companies thrive, we regularly review the latest marketing tools. We also keep up to date on communication changes that are occurring within omnichannel tools as well as traditional marketing tools.

Here are a few of the workshops we provide. You have he option of arranging private training for your marketing team or organization.

To join our next webinar or workshop, see our calendar here and register for the topic you want to learn more about.

Win the Inbox Battle - Email Marketing's Latest Action Tools!

Learn how to set your sales goals and help your team exceed them.
Help your sales and fundraising team identify and focus on stronger prospects.
Use proven sales strategies that can move your sales from good to great.
Help your sales and fundraising team be more successful with specific goals.
How to add social selling to move social media leads from being contacts to customers.

Social Media Sells—Facebook Ads, Instagram, Pinterest & More!

Which social media platform can help your company grow your business.
Who uses which social media platform—including user demographics and profiles, and how that data helps you market more effectively to those users.
How to create social media posts and encourage your target market to share them.
Social media advertising and how it works when you maximize your efforts.
How to leverage your social media to sell and reach beyond your lists.

Win The Inbox Battle

Email Marketing’s Latest Action Tools!

• How to rise above the noise in the Inboxes of your prospects and customers.
• Learn how to segment your contact lists for creating more effective messages.
• Integrating actions into your email.
• Scheduling and planning high-performing marketing content.
• How to share beyond your lists and grow your list faster and more effectively.

Win The Inbox Battle—Email Marketing’s Latest Action Tools!

How to rise above the noise in the Inboxes of your prospects and customers.
Learn how to segment your contact lists for creating more effective messages.
Integrating actions into your email.
Scheduling and planning high-performing marketing content.
How to share beyond your lists and grow your list faster and more effectively.

Social Media Sells—Facebook Ads, Instagram, Pinterest & More!

Which social media platform can help your company grow your business.
Who uses which social media platform—including user demographics and profiles, and how that data helps you market more effectively to those users.
How to create social media posts and encourage your target market to share them.
Social media advertising and how it works when you maximize your efforts.
How to leverage your social media to sell and reach beyond your lists.

Drip Marketing Campaigns—Automate And Maximize Your Lists

How to use your CRM and segment your lists for more success.
How to segment your contacts into more manageable and personalized campaigns.
How to identify contacts on your list that are hot prospects today and motivate them.
How to automate your follow-up program to save you time and motivate sales.
How to develop content and landing pages that make it easier to succeed.

Recession-Proof Your Business—Tips To Thrive!

Review the top tips on marketing your business during a downturn.
Learn how to grow your business when others are seeing their sales decline.
Review how to cut your overhead without halting your marketing spending.
Learn real examples of companies that have thrived during a downturn and how they did it.

Slam Dunk Your Quarterly Marketing—Free Checklist!

Get my checklist on smart media mixing to maximize your quarterly sales.
I’ll identify the opportunities that the current season provides and help you tap into it.
Get new strategies on using holidays and seasonality to grow your business faster.
Get tips on growing your reach and finding new opportunities and customers today.

Website SEO Revealed—10 Tips To Search Engine Optimization

Measuring tools for Google Analytics, Facebook, LinkedIn, Twitter, YouTube, and email marketing, as well as other tools you can use online.
Information on how to chart your results and improve them over time.
How to see if your online advertising is working.
How to measure your traditional advertising program to gauge its value.

Unlock Your Sales Potential - Sales Strategies That Work!

• Learn how to set your sales goals and help your team exceed them. Help your sales and fundraising team identify and focus on stronger prospects. Use proven sales strategies that can move your sales from good to great. Help your sales and fundraising team be more successful with specific goals. How to add social selling to move social media leads from being contacts to customers.

Unlock Your Sales Potential—Sales Strategies That Work!

Learn how to set your sales goals and help your team exceed them.
Help your sales and fundraising team identify and focus on stronger prospects.
Use proven sales strategies that can move your sales from good to great.
Help your sales and fundraising team be more successful with specific goals.
How to add social selling to move social media leads from being contacts to customers.

Create Content Marketing To Grow Your Business—Emails, Blogs & Shares

How to create engaging content for your website blog and social media platforms.
How to add search engine optimization to your website blog and social media.
Creating content that can be repurposed again and again.
Where to find online sources to provide content to keep your customers and leads interested.
Determining content that is best for your newsletters and announcements.

Jumpstart Your 2023 Marketing Plan—Free Checklist!

Which marketing tools are working today, and which are not?
Use my checklist to plan your marketing for 2023.
How to create your next offer, promotion, event, or webinar to get more done.
How to identify and set marketing goals and develop a successful strategy.
Tips to choose the right media and campaign types for you and your organization.

Data Mine Your Contact Lists (CMS) —How To Find The Gold!

How to determine who on your contact list is your next best customer.
How to learn what your leads (potential customers) want from you.
Learn to use a CRM (Contact Relationship Management) tool to maximize your lists.

Marketing Checklist To Open Your Business

The steps needed to create your marketing plan.
How to create and grow your list of contacts to grow your business.
Finding and connecting with new customers and developing your niche.
Media Mixing: how to budget and integrate organic, free, and paid marketing tools.

Rock Your Holiday Promotions—Digital Marketing That Sells & Fundraises!

Learn how to use holiday marketing to grow your business and retain more customers.
How to create holiday promotions that incite action.
Marketing tools that incentivize past customers to share your holiday tips and products.
Setting new sales and fundraising goals by maximizing holidays and hashtags.
Designing promotions that meet your sales and fundraising goals.

To join our next webinar or workshop, see our calendar here and register for the topic you want to learn more about.