Do Groupon, Living Social and other daily deal blogs work?
It definitely depends on your definition for success. This article shows three studies that seem to show the long term drawbacks of discount deals and the relationship between them and customer and advertiser loyalty. Take a look at the results and draw your own conclusions. Remember Branding has always been used to differentiate your product […]
Getting Started with Videography & YouTube
Adding videos to your website will enhance the user experience, and hosting videos on a service like YouTube can help drive traffic, since it is one of the largest search engines. Whether you hire our company or another, keep in mind that there are important questions you should consider before you make and market your […]
ComScore Announces Top 50 US Websites
ComScore has published their top 50 US Websites for March and there are some expected and unexpected trends that should interest companies looking to increase their market share. Green sites were up 11% from the previous month (no surprise with Earth Day timing) and their growth seem to be making rapid gain as consumers search […]
Is business in Greater Los Angeles improving?
It really seems to depend on your source. According to the Los Angeles Business Journal and Intuit, Small Businesses saw a slight increase in December. Add to that the fact that consumers are paying more now than they were last year for basic goods and services, and the fact that transportation costs have soared significantly […]
Where is the Consumer with Money? Part 4
So who is driving the sales of luxury items in today’s market? Believe it or not, Generation X is, and they are not that wealthy. While high end wealthy consumers cut back in recent months, Generation X consumers continued to shop luxury items and that helped sales soar. That also means that that group of […]
Where is the Consumer with Money? Part 3
As you look for the consumer, or even the business, with money, make sure you know how the Average American spends their paycheck. It will help you measure your average consumer as opposed to the general population. This article updated in October is a great breakdown of where the average American’s paycheck goes. It goes […]
Where is the Consumer with Money? Step Two
Whether you are looking for a B2B client or a B2C market, the key is to be where your consumers are likely to go. If you are a regional business, you will want to develop a list of potential consumers based on geographic location. If you are a vertical market looking for consumers who have […]
Where’s the consumer with money? Step One
Part 1 – watch for the rest of our series. Are you looking for consumers with disposable income? You may want to target the medical industry. According to projections of the future, many of the highest-paying jobs in the country on average will be in the medical industry. Not only do these jobs project positive […]
Segment Marketing
Target market segmenting can be very cost-effective when you separate your potential and existing customer lists and target the message to motivate each segment individually. If you don’t think it really works, check out Meg Whitman’s marketing campaign for California Governor. She outspent every candidate who ever ran for office with $141 million of her […]
